CREA, a prominent Thai e-commerce player, has been strategically acquired by OnPoint, Vietnam's leading e-commerce enabler, with advisory support from Rocket Equities.
CREA has been acquired by OnPoint, marking a significant step forward in uniting two industry leaders to create an unparalleled ecosystem of solutions that empower global and regional brands to thrive in Southeast Asia’s rapidly evolving digital landscape.
The partnership highlights a shared dedication to creating a seamless, customer-focused digital commerce ecosystem. Rocket Equities served as CREA's financial advisor, ensuring a successful and mutually beneficial collaboration.
As leaders in Southeast Asia’s e-commerce and social commerce space, OnPoint and CREA offer AI-driven solutions for content creation, livestreaming, and personalized consumer engagement, enhancing efficiency and customer experiences. Backed by strong financial stability and scalability, OnPoint is supported by SeaTown Private Capital Master Fund, managed by SeaTown Holdings under Temasek’s Seviora Holdings group.
Aimone Ripa di Meana and Alessandro Piscini, Co-Founders and Co-CEOs of CREA, emphasized the significance of the acquisition, stating, “This partnership goes beyond the integration of two businesses; it represents a fusion of shared visions and aligned values. Together, we are building a unique value proposition that blends CREA’s local insights and operations with OnPoint’s social commerce expertise and robust financial, and technological foundation to help brands achieve sustainable success.”
Tran Vu Quang, Founder and CEO of OnPoint, shared similar enthusiasm: “This partnership with CREA represents a pivotal milestone in our mission to drive digital commerce across Southeast Asia. CREA has accomplished extraordinary achievements under exceptional leadership. By combining our strengths, we are uniquely positioned to help brands succeed in the dynamic and fast-evolving digital economy of the region.”
Rocket Equities’ role in the transaction highlights its dedication to supporting market leaders in Southeast Asia through strategic advisory services. Leveraging its extensive network and expertise in financial structuring, Rocket Equities has helped CREA reach this significant milestone, ensuring a successful outcome for all parties involved.
About CREA
Launched by Aimone Ripa di Meana and Alessandro Piscini in 2019, CREA is a leading provider of E-commerce and digital marketing solutions across Thailand, Malaysia, and Singapore. Leveraging deep local market expertise and innovative strategies, CREA has built a strong reputation as a trusted partner for brands seeking to thrive in Southeast Asia's dynamic digital landscape.
Website: https://crea.asia/
About OnPoint
Founded in 2017, OnPoint is the leading E-commerce enabler in Southeast Asia, providing end-to-end solutions that help brands accelerate their online growth. The company’s services span E-commerce marketplaces, social media platforms, and brand-owned websites, with capabilities in digital marketing, customer service, and live streaming. With a robust track record, OnPoint is a trusted partner for brands seeking to navigate the complexities of the digital economy.
Website: https://onpoint.vn/
About Rocket Equities
Rocket Equities is a Southeast Asia-focused financial advisory firm specializing in capital raising, mergers and acquisitions, and strategic partnerships. With a network of over 300 professional investors, Rocket Equities empowers market leaders to achieve growth, expand their market presence, and create value through tailored financial solutions.
Website: https://rocketequities.com/
Shania Coronel
HR/Analyst
