Rocket Equities served as the exclusive financial advisor to the Philippines' leading digital rewards and incentives platform, Giftaway, Inc., in securing a US$ 18M investment from Aura Private Equity and its co-investors.
Giftaway is a leading provider of digital incentives and employee engagement solutions, serving over 500 blue-chip companies and SMEs in the Philippines. Its platform enables businesses to offer digital vouchers and rewards, driving customer engagement and employee retention.
A significant portion of Giftaway’s clients are financial institutions, making it an active contributor to financial inclusion by providing access to digital payments, credit, and other financial products. With the increasing adoption of digital financial services, Giftaway is well-positioned to capitalize on Southeast Asia’s growing fintech sector.
The funding round was led by Aura Private Equity, a pan-Asian investment firm, alongside co-investors Orient Victoria and WICapital. The investment reflects strong confidence in Giftaway’s business model, market position, and growth potential.
Alvin Tan, CEO & Founder of Giftaway, commented: "This investment is a key milestone for Giftaway. Aura’s financial backing and expertise will enable us to scale more efficiently and reinforce our leadership in digital rewards and incentives."
Calvin Ng, Managing Director of Aura Private Equity, added: “Giftaway has demonstrated strong execution in a fast-growing and consumer-driven market. Our investment aligns with our strategy of supporting market leaders in high-growth sectors.”
Rocket Equities advised Giftaway throughout the fundraising process, leveraging its expertise in capital raising, strategic advisory, and investor engagement to ensure a successful outcome. This transaction underscores Rocket Equities' track record in advising high-growth companies in securing strategic investment and expanding their market reach.
Giftaway is the leading digital rewards and incentives platform in the Philippines. Through its proprietary digital voucher system and nationwide merchant network, Giftaway enables businesses to reward and engage customers and employees efficiently. The platform is widely used by corporations, retail brands, and financial institutions looking for seamless and scalable digital incentives solutions.
For more information, visit www.giftaway.ph.
Aura Private Equity is the private equity investment division of Aura Group, a pan-Asian investment firm managing over US$ 1 billion in assets. The firm focuses on middle-market private equity investments across Southeast Asia and Australia, partnering with market-leading companies in high-growth sectors. Its past investments include Catapult Group International, Inspire Brands Asia, Kim Dental, and Australia Vaccine Services.
For more information, visit www.aura.co.
Rocket Equities is a boutique investment bank specializing in M&A, capital raising, and strategic advisory across Southeast Asia. With a focus on high-growth sectors, Rocket Equities partners with companies to unlock capital, scale operations, and execute strategic transactions.
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Shania Coronel
HR Officer
